CRM Glossary
See Application Service Provider.
Application Service Provider (ASP)
A company that provides software on a subscription basis rather than for purchase. Usually ASP's provide application functionality over the Internet.
See Business Process Management.
The set of activities that an organization performs to optimize business processes or change them to adapt to new organizational needs.
See Customer Relationship Management.
Customer Relationship Management (CRM)
The discipline and software that enables organizations to better serve their customers, track and convert leads, and evaluate the effectiveness of marketing initiatives.
Software that automates sales tasks and enables more effective management of potential and existing customers.
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